Hogan Zeroes |
A mesolibertarian voice. What is a mesolibertarian? Not a paleo or a neo. The traditional principled kind. notanempire@aol.nospamcom (you know what to do with the "no spam") |
Friday, February 14, 2003
INAUGURAL RIBBON-CUTTING POST
PRODUCT PLACEMENT BLOGGING. I inaugurate my long-delayed blog by introducing to bloggery what may be a new concept, yet one designed to address the great blogger uber-complaint: the complete absence of money in blogging. For many bloggers this absence of income extends to their non-blog life. Now, conventional advertisement is a problem because it is distracting, especially in the form of pop-up ads. So I submit the new concept for the benefit of all. A means of non-distracting income generation from web-log scrivening: Product Placement Blogging! Many have heard of the practice of consumer product manufacturers paying to have their product displayed or mentioned in a movie or on TV: movie shots of Times Square with the famous Coke sign flashing, or scenes where a pack of cigarettes is suddenly pulled out, label hugely legible. It’s called product placement. So why can’t we import this into cyberia? (Perhaps it is already being done and I don’t know it yet.) Think of it, marketers out there, the entire blogworld, the infinite Internet, being reminded again and again of your product as the denizens of geekdom pop off on a pet dismal subject: “The need to act came to me while sipping a ___{your beverage product here!}___ at my computer table, wondering how soon I could start up my ____{your brand vehicle here!}___ in order to go down to the protest .” “I have often wondered about the separation of church and state. While dining the other day at __{your eatery here!}___ I began to oppose faith-based charities and their funding. Many good books like {your book here!}__ explaining why you should oppose it too can be found at __{your Greek mythology-South American waterway-inspired non-sequitur URL here!}__.com.” “Poetry has never been the same since Keats. The other day I took a trip to London, having bought my tickets through ___{your on-line travel discount service here!}___.” Bloggers themselves can get incestuously into the game: “Boy, that Glenn Reynolds {or your blog here!} really can make a point. Even when I disagree I see why they call him Instapundit {or your own clever blog name here!}.” Even causes and special interests can chip in to product placement blogging: “The country is going to hell! In a handbasket! And they have brought us to this. They won’t give up until we’re all screwed. Yes, it’s all because of the __{insert your hated group here}.” Each reference would of course include a link to the product or service’s website, or any other site where the product, service, or cause can be purchased or funded. But that mention and link will only come for a steep price, of course. Measured in hard dollars, and soft integrity. Done. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ ABOUT ME. Oh, the obligatory “about me”. About me are some clothes, a desk, and a pile of books. (For specific mention of the designers/authors, manufacturers may email me with bids.) Which anyway all reminds of an old “guy line” -- try it, it usually works ... if one or both of you are in a severely altered state of consciousness: Guy to Gal: You know what I like about you? Gal: What? Guy: My arms. {throw arms around her} She’ll think it’s so cute that by the time she recovers you’re already there. Or you’ll get kicked in the crotch and sued for sexual harassment (do NOT try on employees), but at least you tried, man, and face it, that’s all that counts. Done.
Comments:
Post a Comment
|